I've added a new section to this blog called Suggested Books. For those of you who are subscribed to the journal and don't see this section, I've included the post below.

Buzzmarketing

A great book that will help you think about ways to generate buzz around your product/service without spending major money doing it! I just started reading it the other day, and ideas are already flying through my head. I highly recommend it for any entrepreneur, and especially recommend it to executives!

The Tipping Point

The book is about what causes trends to spread out from small niche groups into world wide phenomena. It talks about what key roles/players are needed to cause things to "tip," and how those players influence the outcome. I would suggest every entrepreneur read this book as well! I'm still listening to it, but like it so much that I got a hardback version to mark up and highlight key concepts. As far as I'm concerned this is another great buy.