Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
I've added this book to the suggested readings list. It's a great read for anyone interested in building a business, and an especially great read if you're coming out of big corporate America. The book is an international best seller, and talks about how great businesses are built in saturated markets. In parts 1-2 the book covers:

• [yellow tail] - created substantial growth in a stagnant, saturated market

• iTunes - need i say more here

• Cirque du Soleil - grew out of a market with small, and declining market share to achieve substantial growth

• Curves - health club for women that has illustrated exceptional growth by simplifying the offering and attracting an overlooked segment of the market.

Blue Ocean Strategy gives an interesting frame work for thinking about how to find your next venture.