The t-shirt for the Web 2.0 Expo has a blank box where you can write your definition of what "web 2.0 is." Although I have a strong bias toward disintermediation, at Trulia's offsite this year we were doing some brainstorms and it became very clear that the things i do online are not about people in general, it's all about me - what is relevant to my needs not the general population. I don't really care what joe-blow feels or likes unless joe-blow is like me or has needs like me. And i don't care how long it takes to bike to work in San Francisco, in general, i care how long it takes to get there from where i am departing. And so, in my blank box: Web 2.0 is "me-centric".

I suppose if you go to lots of conferences it might seem like an expected or normal practice to use your keynote talk at the Web 2.0 Expo to give a tasteless sales pitch as Jeff Bezos did about S3 and EC2 , but as semi newbie to the conference world it was a real shocker. The cherry on pie was

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